Terms of use

All EyeColorNow products are FDA approved, they are non-prescription contact lenses designed to change, tint or alter your eye color or even the pattern only.


We comply with the FTC

The Fairness to Contact Lens Consumers Act increases consumers’ ability to shop around when buying contact lenses. The Act gives consumers certain rights, imposes duties on contact lens prescribers and sellers, and requires the Federal Trade Commission (FTC) to develop and enforce implementing rules. The FTC issued the Contact Lens Rule in July 2004 to spell out the Act’s requirements.

The Contact Lens Rule requires prescribers to give patients a copy of their contact lens prescriptions at the end of a contact lens fitting, even if the patient doesn’t ask for it. A patient who wants to buy contact lenses from another seller then may give the prescription to that seller. If a consumer doesn’t give his prescription to that seller, the seller must verify the prescription before selling the lenses.

The verification process works like this: the consumer provides prescription information to the seller, who then submits it to the prescriber in a verification request. The prescriber has eight-business-hours to respond. If the prescriber does not respond within the required time, the prescription is verified automatically, and the seller may provide contact lenses to the consumer.


According to the Rule, “prescriber” refers to anyone permitted under state law to issue prescriptions for contact lenses — including ophthalmologists, optometrists, and licensed opticians who also are permitted under state law to fit contact lenses (sometimes called “dispensing opticians”).


·       give a copy of the contact lens prescription to the patient at the end of the contact lens fitting – even if the patient doesn’t ask for it.

·       provide or verify the contact lens prescription to anyone who is designated to act on behalf of the patient, including contact lens sellers.

In any response to a verification request, prescribers must correct any inaccuracy in the prescription, inform the seller if it’s expired and specify the reason if it’s invalid.

Prescribers cannot require patients to:

·       buy contact lenses

·       pay additional fees or

·       sign a waiver or release in exchange for a copy of the contact lens prescription.

Prescribers may require a patient to pay for the eye exam, fitting and evaluation before giving the patient a copy of the contact lens prescription, but only if the prescriber also requires immediate payment from patients whose eye exams reveal no need for glasses, contact lenses, or other corrective eye care products. Proof of valid insurance coverage counts as payment for purposes of this requirement.

Prescribers cannot disclaim liability or responsibility for the accuracy of an eye examination.


The Rule allows prescribers to set prescription expiration dates – one year or more from the date the prescription is issued to a patient. If applicable state law requires a specific expiration period that is longer than one year, however, the prescriber must follow that law.

A prescriber may set an expiration date of earlier than one year only if that date is based on the prescriber’s medical judgment about the patient’s eye health. In these cases, the prescriber must document the medical reason for the shorter expiration date with enough detail to allow for review by a qualified medical professional, and maintain the records for at least three years.


Sellers may provide contact lenses only in accordance with a valid prescription that is directly presented to the seller or verified with the prescriber. That means sellers may provide contact lenses when the consumer presents his prescription in person, by fax, or by email if the prescription has been scanned and attached to the email. The consumer also can authorize the seller to verify his prescription via “direct communication” with the prescriber. (See next page, “What is direct communication?”.)


When verifying a contact lens prescription, sellers must provide the following information to the prescriber using direct communication:

·       patient’s full name and address

·       contact lens power, manufacturer, base curve or appropriate designation, and diameter when appropriate

·       quantity of lenses ordered

·       date of patient order

·       date and time of verification request

·       a contact person for the seller, including name, fax and phone numbers and

·       a clear statement of the prescriber’s regular Saturday business hours if the seller is counting those hours as “business hours” under the Rule.

Under the Rule, a prescription is verified if the prescriber:

·       confirms its accuracy to the seller via direct communication

·       informs the seller that the prescription is inaccurate and provides accurate information to the seller via direct communication or

·       fails to communicate with the seller within “eight-business-hours” of receiving a complete verification request. During the “eight-business-hour” period, the seller must give the prescriber a reasonable opportunity to get in touch with the seller about the verification request.


Sellers must maintain prescriptions presented to them, prescription verification requests, and prescriber responses to the verification requests. The Rule also requires sellers who count a prescriber’s Saturday business hours to maintain a record of what those hours are and how the seller learned of them. Sellers must maintain these records for at least three years.


What practices are not allowed?

Sellers must not:

·       fill a contact lens prescription unless the seller has either received a copy of the prescription or verified the prescription as required by the Rule

·       fill a contact lens prescription if the prescriber tells them by direct communication within “eight-business-hours” after receiving the complete verification request that the prescription is inaccurate, expired, or otherwise invalid

·       alter contact lens prescriptions. If the prescription specifies private label contact lenses, however, sellers may substitute “identical” contact lenses made by the same manufacturer and sold under a different name

·       represent that consumers can get contact lenses without a prescription.

What’s a business hour?

Prescriptions are verified automatically if the prescriber doesn’t respond to the seller’s verification request within “eight-business-hours.” A business hour is defined as one hour between 9 a.m. and 5 p.m., Monday through Friday, excluding federal holidays, in the prescriber’s time zone. If a seller determines that a particular prescriber has regular Saturday business hours, the seller also may count those Saturday hours as business hours under the Rule.

How is the “eight-business-hour” verification period calculated?

When calculating “eight-business-hours,” begin the verification period the first business hour after the prescriber receives a complete verification request and end it eight-business-hours later. For example, if the prescriber receives a request at 10 a.m. Monday, the prescriber must respond by 10 a.m. Tuesday. If there’s no response, the seller can provide the contact lenses at

10:01 a.m. Tuesday. If the verification request is received at 10 p.m. Monday, the response would be due by 5 p.m. Tuesday. If there’s no response, the seller can provide the lenses at 5:01 p.m Tuesday.

What is direct communication?

“Direct communication” is a completed communication by telephone, facsimile or electronic mail.

Direct communication by telephone requires reaching and speaking to the intended recipient, or leaving a voice message on the telephone answering machine of the intended recipient.

Direct communication by facsimile or electronic mail requires that the intended recipient actually receive the facsimile or electronic mail message.

Prescription Verification Steps:

After a user adds their items to their cart and clicks ‘Checkout’ the prescription's verification system comes into play.

1. User clicks checkout.

2. The User is prompted to enter prescription's information in one of two ways.

a. The user enters the Doctor’s Name, City, AND State.

b. The user enters the Doctor’s phone number.

3. Once the user enters this information they will be shown a list of matching doctors.

4. The user selects a doctor from the list

5. The checkout flow from this point continues as normal.

Steps the prescription verification system takes behind the scenes after a user completes a transaction:

1. The e-commerce system sends the prescription values as well as the quantity purchased and the prescriber information to the prescription verification system.

2. Once the verification system receives the request it calculates the 8hr. verification window based on the date, time of day, and national holidays and saves this value.

3. The verification system next calls the provided doctor and requests a verification.

a. If the prescriber immediately approves or denies the prescription, then that response will be immediately sent back to the prescription verification system.

b. If the prescriber does not answer or does not provide a response, they are provided with a website and a phone number that they can access or call within 8 hours to complete the verification.

4. If the prescription gets denied, then that response is sent to the prescription verification system, and the reason for denial is stored. The order would then not be processed as completed by the e-commerce system, and the user would not get charged.

5. If the prescription gets verified by the prescriber or the calculated 8 hours hits without getting a response, then the response gets sent to and stored by the verification system. A notification then gets sent to the e-commerce system and changes the payment state from “Balance Due” to “Completed” and charges the client.

6. Orders will have to be monitored by the company. Orders that have a Payment state of “Completed” but a shipment status of “Pending” are orders that are verified but need to be shipped.